According to the U.S. Bureau of Labor Statistics (BLS), when it comes to the country's economic growth, entrepreneurs have a lot to contribute. However, not all start-ups succeed, and survival statistics can vary by industry and type of business. The BLS reported that from 2000-2010, while new healthcare and social assistance ventures enjoyed the highest rates of survival, construction enterprises experienced the lowest. Entrepreneurs who are building their services or products and developing a customer base typically enter the field through a small business initiative.

Successful entrepreneurs understand that entrepreneurship is a process that can be learned and improved upon with experience.  This business development course provides a series of modules, activities and assessments that can guide an aspiring entrepreneur through the steps that will greatly increase their chances for successfully turning their idea into a successful business.  The business development course is designed to be viewed as an overview for those who want to learn what entrepreneurship is really all about.  Or, this course can can be used as a step by step manual to walk an entrepreneur through the process of launching a venture.  Therefore it can be viewed over a few hours, or it can be staggered over time.  So whether you are thinking about becoming an entrepreneur, or you are actively trying to launch a new business, this business development course will offer you important information that will bring you a better chance of success.

Take this ultimate Business Development 101 Course now and learn how to become a successful entrepreneur!

What are the requirements?

  • A passion to become part of the entrepreneurial economy

What am I going to get from this course?

  • Over 20 course modules and 5 hours of activities!
  • Learn what entrepreneurship is and who are typcial entrepreneurs.
  • Understand how opportunities for new businesses arise in the market and how to spot them
  • Learn how to assess the difference between an idea and a real business opporunity
  • Learn how to build a business model, how to test it, and how to adapt it to what the market really wants
  • Understand what business plans are used for and how to construct a winning plan
  • Gain a realistic understanding of what methods of financing make sense for your business

What is the target audience?

  • Entrepreneurs launching a new business and alreadyhave capital resources
  • People who think they would like to become an entrepreneur, but who would first like to learn more about what entrepreneurship is all about

COURSE INTRODUCTION

 

Entrepreneurship is a process that can be learned.  This course offers an overview of the core knowledge and skills all entrepreneurs need.  By learning and practicing basic entrepreneurial skills an entrepreneur's chance of building a successful venture goes up dramatically. 

 

This course is organized into 12 main sections:

  

Module 1 – DECIDING ON A BUSINESS

This module provides an overview of the life cycle of a business, which is the framework used to understand the stages a new venture progresses through as it develops.   It also helps to organize the unique skills required for each stage in the growth of an entrepreneurial venture.

 

Module 2 – CREATING A BUSINESS PLAN

This is the part of the training that sets us aside from all the others out there! They only talk about building a business plan, WE ACTUALLY WALK YOU THROUGH YOUR BUSINESS PLAN CONSTRUCTION!!

 

While some experts advocate doing away with business plans entirely, they do play an important role for many entrepreneurs.  The business plan is the format used to communicate your business model to bankers and investors. When you’re done with this course, you’ll have a completed, S.C.O.R.E. APPROVED business plan in your hand!!

 

Module 3 – HOME BASED BUSINESS

If you have decided to start a business selling services, you may or may not want a storefront.  Many different services are actually performed at a customer's home, from cleaning through landscaping. While you would still need an office (either in your home or elsewhere), an actual storefront is unnecessary.

 

Module 4 – FINANCING

Money makes your business go.  But don't try going to a bank to get it when you've just started in business.  Banks normally make loans only to businesses with operating histories. This section will give you some alternatives, some strategies and some things to think about as you go about finding the money to make your business work.

 

Module 5 – ORGANIZATIONAL STRUCTURE

In an organization of any size or complexity, employees' responsibilities typically are defined by what they do, who they report to, and for managers, who reports to them. Over time these definitions are assigned to positions in the organization rather than to specific individuals.  The best organizational structure for any organization depends on many factors including the work it does; its size in terms of employees, revenue, and the geographic dispersion of its facilities; and the range of its businesses (the degree to which it is diversified across markets).

 

Module 6 – LICENSES AND PERMITS

While some of the issues regarding licenses, permits, and business names can be handled alone, some matters (including establishing your business and brand names) may require the help of a lawyer.   So before you start, it's a good idea to line up a lawyer whose practice is focused on business.   A good way to find a lawyer is to ask for recommendations from your accountant or business acquaintances.   If you're not sure about needing help on an issue, ask your lawyer about it first.

 

Module 7 – INSURANCE

The purpose of insurance is to transfer a risk that you can afford (i.e. the payment of a premium with no guarantee of its return) to cover a risk you cannot afford. For example, what homeowner does not insure his or her personal residence from damage by fire?  Besides your attorney and accountant, another professional you will need to bring into the start-up process will be your insurance agent. It may be helpful to have one agent who can handle all of your insurance needs.

 

Module 8 – BUYING A FRANCHISE

This should be a step-by-step sequential process. Here are the steps you will learn:

FIRST: Decide whether you will be buying a business to provide you with a full-time job or will be making the purchase as a part-time investment.

SECOND: Thoroughly investigate the industry you are considering to conclude if this is really a business to which you can make a commitment.

THIRD: Attend industry meetings, talk to existing business owners, spend time at typical businesses and visit competitive locations to determine if those who are already in the industry share your conclusions.

FOURTH: Decide whether you want to start a new business, buy a new business or buy an existing business.

FIFTH: Investigate the advantages of buying companies in your own field. These benefits are spelled out in another section of this training.

AND FINALLY: Appraise your own experience, skills and background and decide if this business is a good fit for you. Are the economics of the business sound? Is there a reasonable predictability of future growth in earnings? Is there a sound financial foundation?  Does bad management in the business create an especially good opportunity?

 

Module 9 – LOCATION AND LEASING

The internet is a good place to start looking for available properties. You want to partner with experienced agents that are familiar with the geography you're interested in and who know the market.   Start your search with a free service like Office Finder, which will link you with the right agents.  Just a FRACTION of what you’re going to get from this module!!

 

Module 10 – ACCOUNTING

If you're going to be in business, you must know how to keep score.   To gain this knowledge will require that you go to school to learn both accounting and computer software that is used to support your particular business.   With this knowledge, you can talk intelligently about your accounting needs with employees, bankers, and your own accountant.  Even if you hire an accountant, you should know enough about accounting so you can understand whats going on with your business and your money.

 

Module 11 – BRAND MARKETING AND ADVERTISING

Your advertising plan becomes your blueprint for marketing.   It will include your objectives, budget, media plan and creative approach.   A basic rule in promotion and advertising is, "Do what you do best, and hire for what you don't.”   Every entrepreneur learns through experience that there is a most efficient way to spend advertising dollars.   This can be hit or miss for the beginner and very costly.   We’re going to teach you how to follow your most successful competitors advertise and promote their products or services.   Whatever advertising media you decide to use, become knowledgeable regarding the Do's and Don'ts of advertising in that particular medium.

 

Module 12 – HANDLING PROBLEMS

Hundreds of new businesses are started every day and, unfortunately, more than half of them fail within their first two years.  Some businesses fail because the original business concept was ill conceived and others fail because of external factors such as a deteriorating economy.  However, most businesses fail due to the decisions that the owner makes.  We will discuss in depth some common pitfalls that you should avoid.

TESTIMONIALS


This was absolutely the best class I've had in a long time (if ever). It was structured perfectly, flowed perfectly, labs fit course topics perfectly. The instructor was very professional and handled our rowdy group very politically. The course was the best I've ever had! 
MetaSolv Software


I wanted to let you know I accepted a job yesterday working as a Business Change Analyst.  This is a great career stepping point, and there are many opportunities to move into more BA work as I gain more experience within the company.  The business development 101 classes I attended  definitely helped during the interview and all the workbooks will be brought in to my cube as reference material. Thanks for all your help and encouragement! 
Laura F 


As a Project Manager, this course was very helpful in understanding the purpose, depth, and breadth of business development and entrepreneurship.